On January 5th, 2025, Liv and Colleen posted a simple message on LinkedIn.

They weren’t trying to start a movement.
They just wanted to find a few other freelancers working in sport, people who understood the strange mix of creativity, deadlines, culture, and passion that comes with the industry.

The idea was small.
A group chat.
Maybe 10 or 15 people. A place to share ideas, talk about projects, and support each other.

But something unexpected happened.

The post started spreading.
First across LinkedIn, then into group chats, then across time zones. Creatives, strategists, designers, writers, producers, people working across every corner of sport and culture, saw it and thought the same thing:

“This is exactly what I’ve been looking for.”

Within one week, over 3,000 people had signed up to a waitlist.

What started as a simple idea between two freelancers suddenly became something much bigger, a growing network of creatives who wanted to connect, collaborate, and build the future of sports culture together.

Today, the community stretches across every continent in the world, except Antarctica.

Graphic Designers in London.
Strategists in New York.
Content Creators in Lagos.
Marketers in Sydney.
Freelancers across Europe, Asia, Africa, and the Americas.

All connected by the same thing: creativity and a love for sport.

What Liv and Colleen started with one post has grown into a global community.

And this is only the beginning.